Tuesday, September 24, 2013

New Gap Advertising with Alexa Ray Joel ...Timeless Cool

I recently attended a Women's Wear Daily Digital Media Summit and had a preview of one of Gap's "Back to Blue" Fall Campaign which debuted last week (first on Twitter).  The campaign highlights two young contemporary artists, Alexa Ray Joel, daughter of Billy Joel, and Dhani Harrison, son of George Harrison's, each singing one of the songs written and made famous by their fathers.   A clever way to bridge the the generations, sharing the relationships with a parent for the cross generation brand.  I love it!  Go Gap!

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