It was a beautiful spring like evening Wednesday as "The A Start Up Store" (corner of 10th Ave. and 19th Street NYC) opened for round two with a fabulous new name and theme. "Story" (don't you just love the name?) is filled with lots LOVE this month... I am not even going to give you a peak at what's inside... you must visit. Take a stroll on the Highline and then be sure to check out this creative new retail concept.